Proenza Schouler

I wouldn’t be surprised if anyone is familiar with the duo I’m featuring today. They are dominating the fashion scene in the United States. It’s unbelievable how much they’ve accomplished so far. Back in 2004, featured in the documentary Seamless, they won the CDFA Vogue Fashion Award for upcoming talent. In 2007, they won the CDFA Womanswear designer of the year, winning the same award in 2011. In 2008, they premiered their first Resort and Pre-fall collections, along with shoe and handbag lines. For a brand to expand that quick, especially in today’s economy, is quite a feat. Their designs can be seen on the biggest red carpets, the brand an undeniable celebrity favorite.

Today, I present Proenza Schouler. The designers behind the brand, Jack McCollough and Lazaro Hernandez, used their mothers maiden names as inspiration for the interesting title. The two met during their time at Parsons School of Design in the great New York City. They teamed up for their senior thesis which was the ultimate beginning of their careers. Barneys New York bought every piece of their first collection.

My favorite aspect of their work is the textures. Not only do they mix textiles masterfully, they create them as well. Everything they make is completely wearable, yet are interesting and definitely reel in plenty of attention. The shapes they put together are out of this world, pushing sexiness or leaving it out entirely. The brand is diverse enough for any woman of any age and I LOVE their coats and jackets. Staying warm in their designs is a dream, well, at least for me. I’m left in awe when I see them collection after collection. They are able to go very classic to ethereal to edgy and fierce. Take a look at their recent Fall 2012 collection.







Consistency for me is highly important for any designer, new to legendary. I believe the duo can handle any client request and produce satisfaction with their perspective and aesthetic. Scroll down when you’re ready.

– Fall 2003 –





– Spring 2004 –






– Fall 2004 –



– Spring 2005 –


– Fall 2005 –





– Spring 2006 –



– Fall 2006 –




– Spring 2007 –









– Fall 2007 –







– Fall 2007 | Resort 2008 –




– Spring 2008 –









– Pre-Fall 2008 –







– Fall 2008 –








– Pre-Fall 2009 –






– Fall 2009 –








– Resort 2010 –




– Spring 2010 –




– Pre-Fall 2010 –





– Fall 2010 –






– Resort 2011 –




– Spring 2011 –





– Pre-Fall 2011 –



– Fall 2011 –







– Resort 2012 –



– Spring 2012 –





– Pre-Fall 2012 –



Not only is Proenza Schouler wonderful, the clothes are highly accessible, sold in countless stores around the world. In twenty years or so, I know this brand will have the esteem of the great designers we all hail today. I urge everyone to visit their official website, see the latest and shop. As always, look at the rest of their collections on I’m hoping a men’s collection is on it’s way. Anyway, enjoy and be inspired.

Proenza Schouler Official

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